fnel

fnel is a funnel analytics tool designed to cut through the noise and complexity of traditional analytics platforms. It is built specifically for solo founders, indie hackers, and early-stage startups who need clear, actionable insights without the setup headaches. The core mission of fnel is singular and powerful: to show you exactly where users drop off in your key conversion funnels. Unlike platforms like Google Analytics or Mixpanel that offer endless dashboards and require complex configuration, fnel focuses on delivering real-time funnel visualizations with minimal effort. You can get started by adding just one line of code to your project. This simplicity means you spend less time wrestling with tools and more time understanding user behavior, optimizing signup flows, improving onboarding, and boosting conversions. Whether you're validating a new idea, managing a side project, or scaling your first SaaS, fnel provides the clarity and speed you need to make confident, data-driven decisions quickly. It's the lightweight, developer-friendly analytics partner that grows with you, helping you fix conversion leaks faster and prove what truly works for your business.

Real-Time Funnel Visualization

fnel provides instant, visual dashboards that map out your user journey step-by-step. You can see exactly how many users move from one stage to the next, like from landing page to signup to payment, and identify the precise point where they leave. This real-time view means you don't have to wait for data to process or build complex reports; you get immediate insights into your funnel's performance so you can start optimizing right away.

One-Line Setup & Zero Configuration

Getting started with fnel is incredibly simple. You just install the fnel package and add a single snippet of code with your API key to your project. There's no complex schema to define, no tags to manage, and no days spent on setup. Within minutes, you can start tracking events and seeing your funnels populate in the dashboard, allowing you to focus on analysis instead of tool configuration.

Smart Drop-Off Alerts

fnel automatically monitors your funnels and sends you alerts when it detects a significant drop-off at any step. For example, if the conversion rate from your payment page suddenly plummets, fnel will notify you immediately. This proactive feature helps you catch issues as they happen, so you can investigate and fix problems like broken forms or confusing UX before they cost you more conversions.

Built-In A/B Test Validation

Move beyond vanity metrics with fnel's A/B test analysis. You can easily tag events with test variants, and fnel will compare how each variant performs at every step of your funnel. This gives you a clear picture of which version actually improves your conversion rate, not just which one gets more clicks, helping you make confident decisions based on step-level performance data.

Optimizing SaaS Signup Flows

For SaaS founders, the journey from visitor to activated user is critical. fnel helps you track each step—landing page view, signup form submission, email verification, and onboarding completion. By visualizing where potential customers drop off, you can pinpoint issues like a confusing form or a lengthy verification process and make targeted improvements to boost your activation rate.

Fixing E-commerce Checkout Leaks

Abandoned carts are a major pain point for online stores. With fnel, you can visualize the entire checkout funnel: cart view, shipping information entry, payment processing, and order confirmation. Seeing the exact step where shoppers leave allows you to identify and fix problems, such as unexpected shipping costs or a cumbersome payment gateway, to recover lost sales.

Proving Marketing Campaign ROI for Agencies

Marketing agencies and freelancers can use fnel to demonstrate the true effectiveness of their campaigns for clients. By tracking a lead generation funnel from form submission to qualification call booking, you get clear, visual proof of which campaigns are driving qualified leads and where in the process they succeed or fail, making reporting transparent and actionable.

Validating Product Changes & New Features

When you launch a new feature or redesign a key page, you need to know its impact on user behavior. fnel allows you to create a funnel for the new user path and compare it to the old one. You can see if the change improved conversions at specific steps or introduced new friction, providing data-driven validation for your product decisions.

How is fnel different from Google Analytics or Mixpanel?

fnel is purpose-built specifically for funnel analysis and speed. While GA and Mixpanel are powerful, they can be overwhelming and require significant setup time. fnel cuts through that complexity with a one-line setup, delivering immediate, step-level insights and automatic drop-off detection out of the box. It removes the noise and gives you exactly what you need: a clear view of where users leave and what to fix next.

Is there a Free plan to get started?

Yes, absolutely! fnel offers a Free Starter plan that includes up to 5,000 events per month and allows you to track up to 3 funnels. It comes with a real-time dashboard and basic drop-off analysis. You can start using it right away—no credit card is required. It's the perfect way to validate your funnel and see the value before upgrading.

What do the Pro and Lifetime plans include?

The Pro plan is designed for serious growth and costs $12 per month (or $9.99/month when billed annually). It includes up to 100,000 events/month, unlimited funnel tracking, advanced drop-off analysis, data export capabilities (CSV/JSON), and priority support. The Lifetime Access plan is a one-time payment that includes all Pro features forever, plus lifetime updates, early access to new features, and premium support, with no monthly fees ever.

How do I set up and start tracking a funnel?

Setting up fnel is a simple three-step process. First, install the fnel package into your project. Second, add your unique API key to your configuration with one line of code: fnel.init('your-api-key'). Third, start tracking key user actions (like 'signup' or 'payment') by adding fnel.track() calls at each step of your funnel. Your dashboard will begin showing data in real-time immediately after.

fnel offers simple, transparent pricing to suit different stages of your journey. You can start for free and upgrade when you're ready, with no credit card required for the Free plan.

Free

• Price: $0/month
• Perfect For: Getting started and validating your funnel.
• Includes: Up to 5,000 events/month, up to 3 funnels, real-time dashboard, and basic drop-off analysis.

Pro (Most Popular)

• Price: $12/month or $9.99/month (billed annually, saving 20%)
• Perfect For: Founders who are serious about optimizing and growing.
• Includes: Up to 100,000 events/month, unlimited funnels, real-time analytics, advanced drop-off analysis, data export (CSV/JSON), and priority support.

Lifetime Access

• Price: $179 (one-time payment)
• Perfect For: Securing lifetime value and ongoing support.
• Includes: All Pro features, lifetime updates, no monthly fees ever, early access to new features, and premium support.