Sentaiment

About Sentaiment

Sentaiment is your essential guide to understanding and shaping how AI sees your brand. In today's world, where 89% of B2B buyers use AI like ChatGPT and Claude to research vendors, what these models say about you matters more than ever. Sentaiment is built for marketing, communications, and PR teams who need clarity. It shows you exactly how the world's most influential AI models describe your brand, uncovering risks and opportunities hidden in their responses. Instead of guessing or manually checking each model, Sentaiment automates the entire process. You get a clear, actionable dashboard that highlights misrepresentations, tracks your brand's perception score, and provides specific steps to fix errors and reinforce your true story. It transforms the complex challenge of AI brand management from a daunting, manual task into a simple, strategic process, giving you the control to ensure AI narratives help, not hurt, your market position.

Features of Sentaiment

Perception Audit & Echo Score

Sentaiment automatically queries top AI models—including ChatGPT, Claude, Gemini, Perplexity, and more—using over 50 real-world scenarios about your brand. In just minutes, you get a complete audit. The centerpiece is your unique Echo Score, a single, easy-to-understand metric that shows how clearly and consistently these AI models describe your brand. This score helps you instantly see your overall AI perception health and track improvements over time.

Model-Specific Suggested Actions

Seeing a problem is only the first step. Sentaiment goes further by providing clear, model-specific recommendations to fix issues. These aren't generic tips; they are prioritized actions telling you exactly what to update on your website, in your schema markup, or within your content to correct errors and align the AI's narrative with your desired brand story. This turns insight into immediate, impactful action.

Multi-Model Monitoring Dashboard

Forget checking each AI model one by one. Sentaiment gives you a unified dashboard where you can monitor how your brand is represented across all major language models simultaneously. This visibility lets you compare narratives, identify which sources are influencing responses, and ensure a consistent brand message everywhere your customers might be using AI for research.

Executive Reporting & Trend Tracking

Sharing your AI brand strategy with your team or leadership is simple. Sentaiment generates clean, professional reports that summarize your Echo Score trends, highlight top issues, and outline your action plan. You can easily export these to PDF for presentations, making it straightforward to demonstrate the value of managing your AI perception and tracking your progress.

Use Cases of Sentaiment

For Marketing Agencies Managing Client Brands

Agencies can use Sentaiment to provide a cutting-edge service for their clients. They can run regular perception audits to prove their value, identify reputation risks before they escalate, and deliver data-backed strategies to improve how AI represents their clients' brands, all from a single, easy-to-use platform.

For PR Teams Proactively Managing Narrative

PR professionals can monitor AI models for any emerging narratives or misinformation about their brand. By getting ahead of the story, they can use Sentaiment's suggested actions to correct inaccuracies at the source and strategically shape positive talking points that AI will learn and repeat, ensuring crisis prevention.

For In-House Marketing Teams Ensuring Accuracy

Internal marketing teams can take control of their brand's AI footprint. They can use Sentaiment to audit their own brand, ensure all product descriptions, company details, and key messages are accurately reflected by AI assistants, and maintain this alignment as they launch new campaigns or update their website.

For Executives and Board Reporting

Company leaders need to understand new risks and opportunities. Sentaiment's executive reports translate complex AI perception data into simple summaries and trends. This allows executives to make informed decisions about brand strategy and easily report to the board on their proactive management of this new digital frontier.

Frequently Asked Questions

How does Sentaiment work?

Sentaiment works in three simple steps. First, it runs a Perception Audit by automatically querying major AI models with dozens of common questions about your brand. Next, it analyzes the responses to give you an Echo Score and highlight gaps. Finally, it provides you with Specific Suggested Actions—clear instructions on what to fix on your own website and content so the AI models learn the correct information.

Which AI models does Sentaiment check?

Sentaiment monitors all the most influential models that people use for research. This includes ChatGPT, Claude, Gemini, Perplexity, Grok, and Llama. We continuously update our platform to include new and relevant models, giving you the broadest visibility into how your brand is perceived across the AI landscape.

Is it technical or hard to set up?

Not at all! Sentaiment is built specifically for marketers and communicators, not engineers. You can get started in about 5 minutes. There's no complex coding or setup required. You simply tell us what brand or entity to monitor, and our platform handles all the technical querying and analysis automatically.

How quickly will I see results?

You will see your first results—your complete Perception Audit and Echo Score—within minutes of starting your audit. For improving your score, the timeline depends on implementing the suggested actions. Many brands see improved AI visibility within 30 days as they make the recommended updates and the AI models begin to crawl and learn from the corrected information.

Pricing of Sentaiment

Sentaiment offers simple, transparent pricing to get you started. You can begin with a 14-day free trial that includes full platform access to explore all features. After the trial, paid plans start from $10 per month. Plans are based on the number of brands (entities) you wish to monitor and the breadth of AI models you want to track, allowing you to choose the option that best fits your team's needs and scale up as you grow.