Videowise

Videowise is a comprehensive video commerce platform designed specifically for ecommerce brands that want to turn video content into a direct driver of sales and growth. If you are a brand owner, marketer, or ecommerce manager looking for a way to boost your conversion rates and make your video content work harder, Videowise is built for you. At its core, the platform allows you to embed shoppable videos across your entire online store, including product detail pages (PDPs), homepages, and collection pages. This means shoppers can watch a video and click to buy instantly, without any friction. But Videowise goes far beyond simple video embedding. It is an AI-powered powerhouse that understands your video content, makes it searchable, and helps you repurpose it into high-performing clips for ads and social media. The platform also enables live shopping events where customers can check out in real time, and it provides full revenue attribution so you always know exactly which videos are driving sales. With over 4,000 brands trusting Videowise, and proven results like a +12% increase in conversion rates and millions in new revenue, this platform is your partner for turning video from a cost center into a profit center. Whether you are just starting with video or looking to scale your existing efforts, Videowise provides the tools and guidance you need to succeed.

Shoppable Videos

This is the flagship feature that sets Videowise apart. You can seamlessly embed interactive, shoppable videos directly onto your product pages, homepages, and collection pages. When a customer watches a video, they see clickable product tags that lead directly to the checkout page. This removes all the guesswork and extra steps from the shopping journey. The result is a significant and measurable increase in conversion rates, with brands seeing uplifts of up to 35%. You can also create video carousels and stories that keep shoppers engaged and buying.

Live Shopping

Videowise transforms live selling into a powerful, always-on revenue channel. You can host live shopping events that stream to your website, social media channels, and other platforms all at once. The best part is that customers can complete their purchase in real time without leaving the live stream. After the event, the replay automatically becomes a shoppable on-demand experience that continues to convert viewers for weeks and months. Brands using this feature have generated over $2.8 million in new revenue from live shopping alone.

AI Media Library and AI Clips

Videowise includes an intelligent media library that uses AI to understand every video you upload. It automatically tags, categorizes, and makes your entire video library searchable by product, scene, or keyword. This saves you hours of manual organization. Even more powerful is the AI Clips feature, which automatically breaks down your longer videos into short, high-performing clips. These clips are ready to be used for ads, social media posts, or additional product page content, helping you scale your video production without needing to hire more people.

Performance Analytics

You will never have to guess which videos are working. Videowise provides full revenue attribution across every single video you use. You can see exactly which videos are driving conversions, which are influencing revenue, and which are accelerating growth. This clear, actionable data allows you to make smart decisions about your content strategy. You can double down on what works and quickly pivot away from what does not, ensuring your video budget is always spent on the most effective content.

Boosting Conversion Rates on Product Pages

This is the most common and powerful use case. You can take a standard product detail page and add a shoppable video that shows the product in action, being used by a real person, or styled in different ways. By embedding these videos directly on the PDP, you give customers the visual proof they need to make a purchase decision. Brands like Dr. Dennis Gross have used this approach to increase their average order value by 7%, while others have seen conversion rate spikes of over 26%. It turns passive browsing into active buying.

Running High-Impact Live Shopping Events

If you want to create a sense of urgency and excitement around a product launch or a seasonal sale, live shopping is the perfect tool. You can host a live stream where a host demonstrates products, answers customer questions in real time, and offers exclusive discounts. Viewers can click to buy instantly without ever leaving the stream. After the event, the replay continues to generate sales as an on-demand experience. This use case is ideal for fashion, beauty, and electronics brands that want to create a direct connection with their audience.

Repurposing User-Generated Content (UGC)

Many brands collect UGC from customers on social media, but it often sits unused. Videowise makes it easy to collect, manage, and turn that UGC into shoppable videos. You can use the UGC Hub to automatically find and request usage rights for content created by your customers. Then, with a few clicks, you can turn that authentic video into a shoppable asset for your PDPs. This is a low-cost, high-trust way to create more video content that resonates with shoppers. Brands like Dr. Squatch have achieved impressive 9.9% conversion rates using this strategy.

Scaling Content with AI-Generated Videos

For brands that do not have the budget or time to produce studio-quality videos for every single product, Videowise AI Studio is a game-changer. You can upload product images, and the AI will automatically generate high-quality, professional-looking product videos. These videos are consistent in style and ready to be published on your site with a single click. This use case is perfect for large catalogs where you need to create video content quickly and efficiently, ensuring every product has a visual story to tell.

How does Videowise integrate with my existing ecommerce platform?

Videowise is designed to work seamlessly with major ecommerce platforms like Shopify. You can install the app directly from the Shopify App Store, and it will integrate with your existing product catalog and checkout system. The platform also offers flexible APIs and integrations for custom-built stores, making it easy to add shoppable videos to any part of your online store.

What kind of results can I expect from using Videowise?

While results vary by brand, the data from Videowise customers is very strong. On average, brands see a 12% increase in conversion rates and a 28% increase in average order value. Many brands have reported generating millions in new revenue from live shopping events and seeing significant uplifts in revenue per session. The platform provides full analytics so you can track your own specific results.

Is Videowise suitable for small businesses or only large enterprises?

Videowise is built for ecommerce brands of all sizes. The platform is beginner-friendly and offers step-by-step guidance to help you get started. Small businesses can start with basic shoppable videos on their product pages, while larger enterprises can take advantage of advanced features like live shopping, AI media management, and the influencer network. The pricing is designed to scale with your needs.

Do I need to create my own videos, or does Videowise help with that?

You can use your own videos, but Videowise also offers powerful tools to help you create and source content. The AI Studio can generate videos from your product images. The UGC Hub helps you collect and manage videos created by your customers. And the Influencer Network gives you access to a vetted pool of creators who can produce authentic, performance-driven videos for you. This means you have multiple options for getting high-quality video content without needing a full production team.