Pursuit

About Pursuit

Pursuit is an AI-powered sales intelligence platform designed specifically for businesses that sell to state, local, and education (SLED) government agencies. If you've ever found selling to the public sector confusing, slow, or full of dead ends, Pursuit is here to change that. It acts as your all-in-one guide, making the complex world of government sales simpler and much more effective. The platform is built for sales teams, business development representatives, and sales operations professionals at companies ranging from fast-growing startups to established government contractors. Its core mission is to remove friction from public-sector sales. Pursuit does this by continuously analyzing a vast amount of public data—from budget documents to meeting transcripts—to give you a clear advantage. Instead of guessing who might be interested, Pursuit scores every public entity, detects live buying signals as they happen, and surfaces the exact right contacts to reach out to. This means you can confidently focus your efforts on opportunities with the highest probability of winning and never miss the critical buying window before an RFP is even published. In short, Pursuit gives you enterprise-level research for every target account, so you can spend less time searching and more time building relationships that win contracts.

Features of Pursuit

Pursuit Radar

Pursuit Radar is your early-warning system for public sector opportunities. It works by scanning millions of documents, transcripts, and web pages from over 90,000 government entities every single day. Its powerful AI is trained to understand your specific solutions and will send you an immediate alert the moment a relevant problem or topic is mentioned by a target account. This feature turns you from a reactive bidder into a proactive partner, allowing you to engage with decision-makers while they are actively researching solutions, long before a formal RFP is released.

Pursuit Intel

Pursuit Intel is the comprehensive database at the heart of the platform. It provides constantly refreshed data on over 3 million public sector contacts and 90,000+ entities. You get deep insights into each organization, including their operating budget, fiscal year end, and federal funding data. Beyond basic info, Intel helps you identify a prospect's propensity to buy by finding agencies similar to your best customers and allows you to track competitors by seeing the technology already in use. This rich data can be seamlessly pushed into your CRM, ensuring your entire team is working with the most accurate and actionable information.

Pursuit Chrome Extension

The Pursuit Chrome Extension brings powerful intelligence directly into your browser as you work. When you visit a government agency's website or LinkedIn page, the extension automatically detects the entity and shows you the full buying committee. You can see which contacts are already in your CRM and instantly sync any missing ones with just a few clicks. This tool eliminates manual research, provides comprehensive visibility into staff members with powerful filtering, and makes building accurate contact lists effortless and fast.

AI-Driven Entity Scoring & Signals

This core AI feature evaluates every public-sector entity to assign a score that indicates your win probability. It analyzes live buying signals from the data collected by Radar and Intel to pinpoint which agencies are most likely to purchase your type of solution right now. This prioritization engine tells your sales team exactly where to focus their energy, ensuring they are always working on the hottest leads and can engage with context about the agency's specific plans and pain points.

Use Cases of Pursuit

Prospecting and Building Pipeline

Sales teams use Pursuit to build a qualified pipeline efficiently. Instead of cold calling random contacts, reps use Intel to find the right agencies based on budget, existing tech stack, and propensity models. They then use the Chrome Extension to quickly build out full contact lists for the buying committee. This structured approach ensures every outbound effort is targeted and informed, significantly increasing connection rates and pipeline generation.

Capturing Early-Stage Opportunities

Strategic account executives and business development reps rely on Pursuit Radar to get ahead of the competition. By receiving real-time alerts when a city council discusses a new public safety initiative or a school board mentions upgrading their software, they can reach out with tailored insights and solutions during the planning phase. This early engagement positions them as a trusted advisor and often leads to shaping the RFP requirements in their favor.

Territory and Account Planning

Sales managers and operations specialists use Pursuit for strategic planning. They can analyze entire states or regions using entity scores and budget data to identify the highest-potential territories. They can create targeted account plans with deep intelligence on key agencies, track competitor presence, and equip their teams with talking points derived from recent public discussions, making planning sessions more data-driven and effective.

Enhancing CRM Data Quality

Sales operations teams leverage Pursuit to maintain a clean and powerful CRM. By using the Intel platform and Chrome Extension, they can automatically enrich account records with accurate budget information, organizational hierarchies, and up-to-date contact details. This eliminates data decay, ensures reps have complete information, and improves the accuracy of reporting and forecasting across the sales organization.

Frequently Asked Questions

What types of public sector entities does Pursuit cover?

Pursuit provides comprehensive coverage of the U.S. state, local, and education (SLED) market. This includes over 90,000 entities such as state agencies, counties, cities, towns, K-12 school districts, colleges, universities, and special districts (like transportation or utility districts). The platform is specifically designed to navigate the unique structure and procurement processes of these government organizations.

How does Pursuit detect a "live buying signal"?

Pursuit's AI, part of the Radar feature, scans official public documents and transcripts daily. It looks for specific mentions of projects, problems, budget allocations, and discussions related to categories you define. For example, if a city's public meeting minutes include a discussion about "replacing an outdated permitting system," and you sell government software, Pursuit will identify this as a live signal and alert you immediately, indicating active research and a nearing buying window.

Can Pursuit integrate with my company's existing CRM?

Yes, Pursuit is built for integration. The Pursuit Intel platform is designed to push enriched account and contact data directly into popular CRM systems like Salesforce. This ensures the intelligence gathered by Pursuit is seamlessly available within your team's existing workflow, eliminating the need to switch between platforms and keeping all your customer data in one centralized place.

Is the contact data provided by Pursuit verified and accurate?

Pursuit is committed to providing high-quality, actionable data. The platform constantly refreshes its database of over 3 million contacts by crawling public sources, official directories, and documents. While email addresses and direct phone numbers are provided when publicly available, the system also gives you comprehensive staff lists with titles and departments, enabling you to build accurate organizational charts and identify the right decision-makers through direct or LinkedIn outreach.