Elmo

Elmo is an innovative, open-source AI visibility tracking tool designed to help brands understand and enhance their presence across various AI models. In today's world, AI chatbots and search engines like ChatGPT, Claude, Gemini, and Perplexity are becoming primary sources of information for consumers. Elmo helps you monitor how these AI models talk about your brand. It tracks mentions, analyzes the sources AI models cite, and benchmarks your visibility against your competitors. The platform is self-hosted, meaning you run it on your own infrastructure. This ensures your data remains secure and accessible, freeing you from vendor lock-in and giving you full control. Whether you are a marketing manager, brand strategist, SEO professional, or data analyst, Elmo provides the insights you need to make informed decisions. By understanding how AI perceives your brand, you can optimize your content strategy, respond to trends, and maintain a competitive edge in an increasingly AI-driven world. Elmo turns the black box of AI responses into a clear, actionable dashboard for your brand.

Dashboard

Your AI visibility command center. See everything at a glance, including your current visibility score, trending changes, and key metrics. The dashboard provides a high-level overview of how your brand is performing across all tracked AI models, making it easy to spot wins and areas for improvement.

Visibility Tracking

Track your brand's visibility across every prompt and model you care about. You can filter results by specific AI models like ChatGPT or Claude, adjust the time range, and apply tags. See per-prompt visibility scores with trend lines that compare your brand's performance directly against your competitors.

Citation Analysis

Understand where AI models get their information about your brand. Elmo shows you which domains and URLs are cited most frequently in AI responses. You can track new sources that appear and dropped sources over time, and break down citations by category, such as brand mentions, competitor mentions, social media, and general references.

Competition Benchmarking

See how you stack up against the competition. Elmo lets you compare your brand's AI mention rate against your competitors. You can quickly understand who dominates which prompts and identify gaps in your own AI visibility. This feature helps you see exactly where you need to focus your efforts to gain an edge.

Brand Reputation Management

Monitor how AI models perceive your brand in real-time. If a new product launch or a PR event happens, you can instantly see how AI chatbots and search engines are talking about your brand. This allows you to proactively manage your reputation, address any negative or inaccurate mentions, and reinforce positive narratives.

Competitive Analysis

Gain a strategic advantage by understanding your competitive landscape. Use Elmo to benchmark your brand's visibility against key competitors across different AI models and prompts. Identify which competitors are dominating specific topics and uncover opportunities where your brand can improve its presence and capture more attention.

Content Strategy Optimization

Improve your content to rank higher in AI responses. By analyzing which sources AI models cite most frequently, you can understand what type of content is effective. Use this data to guide your content creation, optimize your website and other assets, and ensure your brand is seen as a trusted authority by AI models.

SEO and AEO Performance Tracking

Track the effectiveness of your Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) strategies. Elmo provides concrete data on how your efforts are translating into AI visibility. You can see the impact of content changes and market shifts over months, allowing you to refine your strategy and prove the ROI of your work.

What is Elmo and what problem does it solve?

Elmo is an open-source AI visibility tracking tool. It solves the problem of brands not knowing how they are perceived by AI models like ChatGPT, Claude, and Gemini. As more people use AI for information, it is critical for brands to understand and manage their presence in these new, influential channels. Elmo provides the data and insights needed to do this.

Is Elmo self-hosted and what does that mean for my data?

Yes, Elmo is designed to be self-hosted. This means you install and run the software on your own servers or cloud infrastructure, not on Elmo's servers. The key benefit is data security and control. Your data never leaves your infrastructure, ensuring it stays private and you are never locked into a proprietary platform or vendor.

Which AI models does Elmo support?

Elmo supports a wide range of AI models. It can track visibility across ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, DeepSeek, Google AI Mode, and Google AI Overviews. The platform is designed to be extensible, allowing you to bring your own API keys to track responses from many other models as well.

How do I get started with Elmo?

Getting started is simple and quick. You can install the Elmo CLI tool using npm with the command npm install -g @elmohq/cli. After installation, you run elmo init to set up your first project. The platform is designed to be beginner-friendly, and you can find full documentation and community support on their Discord channel to help you along the way.

Elmo offers three pricing tiers to fit different needs, starting with a free self-hosted option.

01 Self-Hosted - $0
Run on your own infrastructure with full access. Includes unlimited prompts, all AI models, citation analysis, competitor tracking, full source code access, and community support.

02 Cloud - Coming Soon
Managed hosting with no maintenance required. Includes everything in Self-Hosted plus managed hosting, automatic updates, priority support, daily backups, and usage analytics.

03 White Label - Custom
Provide AEO for all of your customers. Includes everything in Cloud plus custom branding, custom domain, SSO, a shared Slack channel, and prioritized features.