Master Metrics

About Master Metrics

Master Metrics is your all-in-one command center for marketing and sales analytics, designed specifically for agencies and marketing teams. It was built by marketers who have been in your shoes, facing the daily chaos of juggling multiple client accounts, data sources, and reporting deadlines. This tool solves the core problem of fragmented data by bringing everything together in one intuitive platform. Its main value proposition is to simplify complex analytics, allowing you to make data-driven decisions effortlessly and save countless hours on manual reporting. Whether you're a freelancer managing a handful of clients or a large agency overseeing hundreds of campaigns, Master Metrics provides the structure, automation, and insights you need to prove your value, control budgets, and scale your operations efficiently. It transforms raw data from over ten different sources into clear, actionable intelligence.

Features of Master Metrics

Centralized Overview Table

This is your mission control dashboard. Instead of logging into ten different platforms, see all your client campaign data at a single glance. You can customize the table to show exactly what matters most, like spend, goals, ROI, and which team member is responsible. Add custom fields for budget, goals, or analyst notes to have all context in one place. This feature instantly highlights what needs your immediate attention, so you can focus on fixing issues rather than finding them.

Smart Marketing Alerts

Set it and forget it! Master Metrics acts as your 24/7 data watchdog. You can create custom alerts to get notified the moment a key metric crosses a threshold you define. For example, get a Slack message if an ad campaign's cost-per-acquisition spikes or receive an email if daily sales dip below a target. You can even control budgets by getting alerts when you're over or under a specific percentage of your daily spend goal. Alerts can be sent to email, WhatsApp, Slack, or project tools like Asana and Monday.com.

One-Click Dashboards & AI Presentations

Create beautiful, client-ready dashboards in just one click by connecting to data sources like Google Ads, Meta, and LinkedIn. But the magic doesn't stop there. You can then use AI to generate complete Google Slides presentations from your dashboard data. Simply choose your metrics, goals, and a design template, and Master Metrics will build an editable presentation for you, complete with insights and visuals, saving you hours of manual slide creation.

Automated Data Integration with Google Sheets & Looker

Eliminate the tedious work of manual data exports and copy-pasting. Master Metrics can automatically extract, merge, and update data from all your connected marketing sources directly into Google Sheets or Looker Studio. Schedule daily or weekly data refreshes so your spreadsheets and reports are always current. This keeps your entire team working from a single, reliable source of truth without any manual effort.

Use Cases of Master Metrics

Agency Client Reporting

Marketing agencies can use Master Metrics to streamline reporting for all their clients. Clone dashboard templates for new accounts with one click, blend data from different ad platforms, and then use the AI to generate monthly performance presentations in Google Slides. This reduces report preparation from days to minutes, ensuring consistent, professional, and data-rich deliverables that impress clients and demonstrate clear ROI.

Proactive Campaign Management

Marketing managers can move from reactive to proactive management. By setting up alerts for key performance indicators (KPIs) like cost per lead, conversion rate, or ad spend, teams are instantly notified of anomalies. This allows for immediate optimization of underperforming campaigns or reallocation of budget to top performers, ensuring marketing dollars are always working as hard as possible.

Centralized Financial Oversight

Finance and marketing leads can gain unified control over budgets and goals. The Overview Table provides a real-time snapshot of spend versus budget across all campaigns and clients. Custom alerts for budget thresholds prevent overspending and help maintain the daily spend pace needed to hit monthly targets, making financial forecasting and accountability much simpler.

Automated Data Consolidation for Analysts

Analysts and operations teams can stop wasting time on manual data collection. By connecting Master Metrics to Google Sheets, they can automate the flow of data from multiple platforms into a single, organized spreadsheet. This creates a reliable foundation for deeper analysis, custom calculations, and internal reporting, freeing up time to derive strategic insights instead of just gathering numbers.

Frequently Asked Questions

What marketing platforms can I connect to Master Metrics?

Master Metrics integrates with over ten key marketing and sales data sources. This includes major ad networks like Google Ads and Meta Ads, as well as platforms for analytics, social media, and e-commerce. You can merge data from these different sources to create a unified view of your marketing performance. Check their website for the most current and detailed list of available connectors.

How does the AI presentation creator work?

The AI presentation feature is designed for speed and simplicity. First, you build or select a dashboard with the key metrics you want to report on. Then, you choose a presentation design template. Master Metrics' AI will analyze your dashboard data, generate insightful commentary, and automatically populate a fully editable Google Slides deck with charts, graphs, and summaries. You can then fine-tune the slides before sending them to your client.

Can I share reports with clients who don't have a Master Metrics account?

Absolutely! Master Metrics offers several easy ways to share insights. You can generate a secure public link to a live dashboard, export a dashboard as a PDF file, or even schedule automated email reports to be sent directly to your clients' inboxes at regular intervals. This makes client communication seamless and professional.

Is there a free trial available?

Yes, Master Metrics offers a 7-day free trial for all new users. This allows you to fully explore the platform, connect your data sources, and test out key features like the Overview Table, dashboards, and alerts. After the trial, you can choose from several tiered pricing plans based on the number of accounts you need to manage.

Pricing of Master Metrics

Master Metrics offers a scalable pricing model based on the number of accounts you need to manage. You can try it free for 7 days before selecting a plan. Plans range from the Freelancer tier at $30 USD/month for 15 accounts, up to the Pro Plus 2 tier at $439 USD/month for 250 accounts. Key features like the Looker and Sheets connectors, alerts, dashboards, the Overview Table, and AI Slides are included across all paid plans. Higher-tier plans also include free implementation support to help you get set up quickly and successfully.