B2B Go-to-Market Partner

About B2B Go-to-Market Partner

The B2B Go-to-Market Partner by devlo is a specialized agency service designed to bridge the critical gap between launching a product and generating revenue. If you're a B2B company, especially a startup or scale-up, that excels at building great products but struggles with the time and complexity of sales prospecting, this service is for you. devlo acts as your outsourced outbound sales engine, managing your entire go-to-market (GTM) strategy from start to finish. Their core promise is simple: while you focus on perfecting and shipping your product, they focus on rapidly filling your sales pipeline with qualified leads and booked meetings. They turn the fixed, high-risk cost of hiring and training an in-house sales development team into a predictable, performance-driven investment. With a proven 6-step methodology and a rapid 21-day launch timeline, they ensure your growth momentum never lags behind your development speed, taking you efficiently from "Live" to "Revenue."

Features of B2B Go-to-Market Partner

End-to-End Outbound GTM Management

devlo handles your complete outbound strategy, so you don't have to. This includes everything from defining your Ideal Customer Profile (ICP) and crafting messaging to running multi-channel campaigns and qualifying leads. They manage the entire process, freeing your internal team to focus on closing deals and product development, ensuring a seamless and professional market entry.

Rapid 21-Day Campaign Launch

Speed is a core advantage. devlo sets up all necessary technology and strategy to launch your targeted outreach campaign in just 21 days from kickoff. You don't need any existing sales infrastructure or tools. This agility allows you to test new markets or offers quickly and start generating leads almost immediately after your product is ready.

Enterprise Tech Stack (No Extra Cost)

You get access to a powerful, modern sales tech stack without the licensing fees or setup headaches. devlo deploys professional tools like Clay, Lemlist, and LinkedIn Sales Navigator to execute and optimize campaigns. This means you benefit from enterprise-grade capabilities and data from day one, leveled against larger competitors.

Transparent Performance & Optimization

You are kept in the loop with clear, data-driven reporting. devlo provides weekly and monthly updates on key metrics like open rates, reply rates, and pipeline growth. They continuously conduct A/B testing and analyze campaign performance, making prompt adjustments to improve results and ensure a steady flow of high-intent leads.

Use Cases of B2B Go-to-Market Partner

Startups Launching a New Product

For startups that have just launched their MVP or a new feature, devlo provides an instant, professional sales function. They quickly build and execute a GTM strategy, generating qualified demos and validating market fit without the founder needing to become a sales expert, allowing the team to stay focused on product.

Scale-Ups Looking to Systematize Growth

Growing companies needing to scale revenue predictably can partner with devlo to build a consistent outbound pipeline. This turns the variable cost and high turnover risk of hiring SDRs into a fixed, manageable investment, providing a reliable stream of meetings to fuel sustainable growth.

Companies Entering a New Market or Region

When expanding into a new geographic market (like DACH or France) or a new vertical, devlo scouts the landscape and tests your offer. They create tailored campaigns by industry and language, using native speakers to ensure messaging resonates and complies with local regulations, de-risking the expansion.

Teams Seeking to Maximize Sales Efficiency

Companies with an existing sales team can use devlo to handle all the upfront prospecting and lead generation. This allows your valuable account executives and closers to focus solely on conducting demos, negotiating, and closing deals, dramatically increasing the team's overall efficiency and revenue output.

Frequently Asked Questions

What exactly does the service include?

The service is a full outbound sales development partnership. It includes defining your Ideal Customer Profile (ICP), crafting your value proposition, designing multi-channel email/LinkedIn/phone campaigns, sourcing and verifying prospect data, executing the outreach, managing replies, qualifying leads for budget and authority, and ultimately booking sales meetings directly into your calendar.

How quickly will I see results?

devlo can launch your first targeted outreach campaign within 21 days of project kickoff. You can expect to see initial engagement and replies shortly after launch. The first qualified meetings are typically booked within the first full month of the campaign running, providing a fast start to your revenue pipeline.

What is the typical cost or investment?

devlo offers flexible pricing models to suit different needs, including monthly retainers, per-booked-meeting fees, and project-based engagements. Their starting investment for a comprehensive outbound program begins at $3,000 per month, which they position as a predictable alternative to the higher and riskier cost of building an in-house team.

How do you ensure the leads are a good fit for my business?

Fit is ensured through a strict, collaborative process. First, we work with you to build a detailed Ideal Customer Profile (ICP). Then, we qualify every lead based on explicit criteria you help set, typically focusing on budget, authority, need, and timeline (BANT). Only leads that meet these qualifications are passed to you as booked meetings.