Avina

About Avina

Avina is your AI-powered co-pilot for finding and winning more deals. Built for modern sales, marketing, and revenue operations teams, it solves a critical problem: how do you know which companies are actually ready to buy right now? Avina answers this by continuously monitoring the digital world for real buying signals. It unifies data from your CRM (like Salesforce or HubSpot), your sales engagement tools (like Outreach or Salesloft), web intent, email interactions, company news, and even job changes. Instead of giving you a chaotic list of activities, Avina uses advanced LLMs (Large Language Models) to read the full context behind every signal—understanding not just what a prospect did, but what it means. It then scores and prioritizes accounts the way a top-performing sales rep would, delivering a live, ranked list of warm opportunities your team can act on immediately. The core value is simple: stop guessing and start engaging with in-market buyers at the perfect moment. By automating the detection of intent and triggering actions like adding leads to sequences or building lookalike ad audiences, Avina ensures your competitors don't reach your future customers first. It's designed to fit seamlessly into your existing workflow, giving your team the actionable intelligence edge they need to build pipeline faster and win more.

Features of Avina

AI-Powered Signal Scoring

Avina goes beyond simple activity tracking. Its AI agents read and interpret the full context of every buying signal—like the content of a webpage visited, the nuance in an email interaction, or the significance of a new job hire. It then assigns an intelligent score that reflects true buying intent, filtering out irrelevant noise and prioritizing accounts that match your Ideal Customer Profile (ICP). This means your team spends time on leads that are genuinely warm and ready to engage.

Unified Signals Inbox

Act on every buying signal from one centralized dashboard. Avina pulls in real-time data from across your tech stack and the public web, presenting a clear, unified feed of prospect activity. This eliminates the need to juggle multiple tools and tabs. Your team gets a single source of truth for all intent data, ensuring no hot lead slips through the cracks because it was hidden in another system.

Automated Workflow Orchestration

When Avina identifies a high-intent account, it doesn't just alert you—it takes action. The platform can automatically trigger workflows across your sales and marketing tools. This includes pushing hot accounts and enriched contact data directly to sales reps in their CRM, adding prospects to personalized sales sequences in Outreach or Salesloft, and building targeted lookalike audiences in your ad platforms to capture more similar buyers.

Seamless Platform Integrations

Avina is built to work with the tools you already use, acting as the intelligent connective layer in your GTM stack. It plugs directly into critical platforms like Salesforce, HubSpot, LinkedIn, Apollo, Instantly, and more. This seamless integration allows it to read data from these sources and, more importantly, push prioritized insights and actions back into them, fitting perfectly into your team's existing daily workflow without disruption.

Use Cases of Avina

Accelerating Sales Team Productivity

Sales Development Representatives (SDRs) and Account Executives (AEs) can cut through the noise. Instead of spending hours researching and guessing who to call, they start each day with a live, ranked list of accounts showing active buying signals. Avina alerts them to prospects researching solutions, engaging with content, or undergoing changes that indicate a need, allowing reps to act fast with highly relevant, timely outreach that dramatically increases connection rates.

Powering Warm, Intent-Driven Outbound

Marketing and Sales teams can move beyond cold, spray-and-pray outbound. Avina identifies companies exhibiting in-market behavior, allowing you to build targeted ad audiences and launch email sequences specifically for these "warm" prospects. This transforms outbound efforts into intent-driven engagements, ensuring your messages reach buyers when they are most receptive, which improves campaign performance and ROI.

Enhancing Account-Based Marketing (ABM) Execution

For teams running ABM programs, Avina provides real-time intelligence on target accounts. It monitors key signals like job changes, funding news, technology adoption, and content engagement for your named accounts. This allows marketing and sales to coordinate highly personalized plays and timely interventions, ensuring your ABM strategy is dynamic and reacts to real-time changes within your most important target companies.

Boosting Revenue Operations Efficiency

Revenue Operations (RevOps) professionals can use Avina to automate lead scoring and routing, ensuring the most qualified leads are instantly assigned and acted upon. By unifying intent data from multiple sources into the CRM, Avina provides a cleaner, more actionable data foundation. This helps RevOps optimize the entire sales funnel, prove marketing influence, and ensure their tech stack is working intelligently together to drive revenue.

Frequently Asked Questions

What kind of buying signals does Avina track?

Avina tracks a comprehensive range of signals to give you a complete picture of buyer intent. This includes first-party data from your CRM and engagement platforms (email opens, call logs), third-party intent data (web content consumption, topic interest), and public web data (company news, job postings, funding announcements, technology stack changes). The AI contextualizes all these signals to determine their true meaning.

How does Avina's AI scoring work compared to traditional lead scoring?

Traditional lead scoring often uses rigid, rules-based models (e.g., +10 points for a website visit). Avina's AI scoring is dynamic and contextual. It uses LLMs to read the content behind an action—like understanding the specific product page a prospect visited or the subject of a news article about their company. It weighs signals holistically, much like a human salesperson would, to determine if the activity indicates serious buying intent or is just general noise.

How long does it take to set up and see results from Avina?

Avina is designed for a quick setup. The platform can often be integrated with your core systems (like your CRM and sales engagement tool) and begin processing signals within 30 minutes. You can start seeing prioritized accounts and signals in your dashboard almost immediately. The automation workflows can be configured shortly after, allowing your team to act on warm leads within the first day of use.

Can Avina integrate with our specific tech stack?

Avina offers robust integrations with the most popular platforms in the modern GTM stack, including Salesforce, HubSpot, LinkedIn, Salesloft, Apollo, Instantly, and Outreach. The platform is built to be a flexible connective layer. If you have a specific tool not listed, it's best to contact the Avina team to discuss API capabilities and potential custom integration paths to ensure it fits your workflow.