Armanet

About Armanet

Armanet is a specialized digital advertising platform built to connect brands with audiences that are often overlooked or restricted by mainstream ad networks. It provides a full-featured, powerful solution for running programmatic display ads, connected TV (CTV) campaigns, video ads, and influencer marketing, all without the political gatekeeping found on other major platforms. This makes it the ideal partner for businesses in industries like firearms, outdoor recreation, and conservative media, as well as any advertiser looking to reach millions of engaged, independent-minded consumers across America. For advertisers, Armanet offers scalable reach and detailed performance tracking to drive real growth. For website publishers and content creators in these niches, it provides a fair and reliable monetization partner that offers premium ad demand and genuinely wants them to succeed. Starting with a focus on solving hard advertising problems for legal businesses, Armanet has grown into the largest ad network operating within media spaces that are typically censored elsewhere, trusted by major brands to deliver measurable results.

Features of Armanet

Omnichannel Campaign Management

Armanet puts every advertising channel you need in one intuitive dashboard. You can seamlessly launch and manage campaigns across programmatic display, video, Connected TV (CTV), and even email or a creator marketplace. This true omnichannel approach lets you coordinate your message everywhere your audience is, with full transparency and control over your budget, impressions, and ad frequency from a single, easy-to-use interface.

Detailed Performance Reporting & Tracking

Gain clear, actionable insights into your campaign's success with Armanet's comprehensive reporting tools. Track everything from basic impressions and viewability to complete end-to-end conversion tracking. Measure click-through and view-through conversions, see your time to conversion, and understand your return on ad spend (ROAS) with attribution baked right into a real-time dashboard, so you always know what's working.

Advanced Targeting & Optimization

Reach the right people at the right time with powerful targeting tools that are simple to use. Set up geotargeting to focus on specific regions or use audience interest targeting to connect with people passionate about your niche. Implement retargeting campaigns to re-engage visitors, and make adjustments to your live campaigns in real-time to optimize for the best possible performance and cost-efficiency.

The Armanet Publisher Network

Leverage a massive, trusted network of premium websites and streaming apps. Armanet offers access to the largest blended network of outdoor, firearms, and conservative media, delivering over 400 million monthly impressions and reaching more than 50 million unique users. This provides unparalleled scale in hard-to-reach markets, with brand-safe inventory and tight placement controls for complete peace of mind.

Use Cases of Armanet

Advertising Restricted but Legal Products

If you sell products in industries like firearms, ammunition, or tactical gear, mainstream platforms often block your ads. Armanet is built for this, providing a compliant and scalable way to run sophisticated digital campaigns. You can use display, video, and CTV ads to reach a highly interested audience, track sales with full attribution, and grow your business like any other legal enterprise.

Monetizing Niche or Politically-Aligned Content

Website publishers and bloggers in the conservative, outdoor, or firearms spaces frequently get demonetized or shut out of ad networks like Google AdSense. Armanet solves this by providing access to premium advertisers who specifically want to reach your audience. This ensures you earn fair CPMs and have a stable, long-term partner for monetizing your content effectively.

Running Targeted CTV & Video Campaigns

Expand your brand's reach into the living room and beyond with programmatic Connected TV and online video ads. Armanet curates a selection of streaming apps and web video inventory where your ads will be seen. This is perfect for building brand awareness with captivating sight, sound, and motion, all while maintaining precise targeting and clear performance measurement.

Executing Simple Influencer Marketing

Skip the agencies and cold DMs. Armanet's Creator Marketplace simplifies influencer marketing by making it feel like programmatic advertising. You can easily browse creator profiles, understand their audience, negotiate clear CPM rates, and approve deals directly within the platform. This is an efficient way to tap into trusted voices within your target community.

Frequently Asked Questions

Who is Armanet for?

Armanet is designed for two main groups. First, it's for advertisers who want to reach conservative, independent, and outdoor enthusiast audiences at scale, especially those in industries restricted by other platforms. Second, it's for publishers and content creators in those same niches who need a reliable, high-paying ad network to monetize their websites, newsletters, and influence.

What makes Armanet different from Google or Meta ads?

The key difference is freedom from political gatekeeping. While offering the same professional feature set for campaign management, tracking, and optimization, Armanet welcomes legal businesses and publishers that are often censored or restricted on other major platforms. This provides unique access to a massive, engaged audience that is otherwise difficult to reach programmatically.

What kind of targeting options are available?

Armanet provides robust targeting to ensure your ads are seen by the right people. You can target by geographic location (geo-targeting), by specific audience interests related to the outdoor and conservative spheres, and through retargeting to website visitors. The platform also offers contextual targeting across its premium network of sites.

How does the Creator Marketplace work?

The Creator Marketplace integrates influencer marketing directly into the Armanet platform. Advertisers can browse a directory of creators, see their audience demographics and engagement metrics, and propose campaign deals at a clear cost-per-thousand-impressions (CPM) rate. It streamlines the entire process, from discovery to negotiation and payment, making influencer collaborations easy and scalable.